Value Chain Clustering in Regional Publishing Services Markets
Edited by Bill Cope and Rod Brown
Module 2: Business Strategy in Book Production: Reaching New Markets
Module 2, Milestone 4: Book Production in and for Regional, Rural and Remote Australia
This research activity focused on two aspects of need in regional, rural and remote Australia:
- The scope of local industries involved in printing, publishing and other book production supply chain activities, to incorporate the latest digital technology available.
- The market potential for locally based information, produced with digital print technology, to serve the knowledge and cultural needs of local communities.
The purpose of this work was to inform the community and industry on the potential advantages of having improved access to digital print technologies and to recommend guidelines for future development in publishing and book production systems which will enhance rural and remote access to information and knowledge.
The main focus of this research activity was to explore opportunities in the new digital economy, and the hybrid digital/conventional manufacturing economy, for regions with lower cost structures. What are the conditions which would provide employment and investment opportunities for these regions? How can they sell their strengths in the new economy, and overcome their weaknesses?
This project primarily took a qualitative research approach, including:
- Capability and needs assessments: analysis of local economic, skills and infrastructure variables.
- Scoping of the market potential for new digital processes to provide more viable information and publishing solutions to local communities. A focus on possible markets on a sectoral basis including: locally relevant curriculum materials in schools and TAFE colleges, Indigenous communities and Indigenous languages, locally relevant industry, environmental and community knowledge.
- Assessment of the availability of new technology to regional/rural Australia and remote communities, and particular how this affects the capacity of regional Australia to keep up with developments in book production technologies, processes and business systems.
- Investigation of the ways in which regional print companies could position themselves in the new digital economy, thereby creating employment in regional areas.
- A study of specific publishing and cultural content issues facing Indigenous communities.
- An analysis of broader regional strategies for attracting ‘digital economy’ investment and employment in regional Australia.
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