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C-2-C Project

Creator-to-Consumer in a Digital Age

Published Research

Book 1
Creator to Consumer in a Digital Age
Edited by Bill Cope and Dean Mason

Creator to Consumer in a Digital Age provides a snapshot of the Australian book production industry at the beginning of the new millennium. We find an industry in transition between the old economy of mass production, and the new technologically enhanced economy that enables mass customisation.

Written as a joint project between Common Ground Publishing and RMIT University, and based on research funded under the Infrastructure and Industry Competitiveness Scheme (EPICS) of the Commonwealth Department of Industry, Science and Resources our report scopes developments of both marketing and technology. We make a three-fold case for the future of the book within a reinvigorated Australian book production industry: a business case, a technological case and cultural case.

In so doing, we canvass a number of issues including:

  • the interests of current stakeholders in the supply chain
  • the current state of play ion digital publishing trends:
  • business models for the future
  • viable e-text markets and technologically-mediated text:
  • changes to print technologies
  • the book and its place as a carrier of cultural information
  • copyright in a digital age
  • multilingualism in cyberspace

as well as providing a number of case studies, centres on academic research and other nice publishing requirements, illustrating the creator to consumer (C-2-C) system as a solution to both supply chain and market inefficiencies.

Australia is ideally located geographically and developmentally, to make a constructive contribution to new and emerging global information economies. This landmark compilation provides all industry players with a reference point, and stimulus for thinking strategically about how to move forward. It also provides a framework for assessing the most appropriate infrastructural support, from all tiers of government for the industry as a whole.

Research Objectives

The intention of this project was to assist the Australian book printing and publishing industries as they shift into new generation technologies. The project involved:

  • industry needs analysis - seeking the views of key players in the book production supply chain regarding technical, business and cultural prospects for Australian book production.
  • development of materials for RMIT degree courses training programs on the convergence of e-Books (internet accessible) and d-Books (digitally printed books), and planning of a program of industry-wide e-Book and d-Book seminars.

The project aimed to foster broad industry collaborations around the development of business systems and supply chain relationships including printers, publishers and equipment manufacturers.


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