Stage 3 Aims
The primary aim of Stage 3 of the C-2-C project
is to build a framework which enables the
Australian Book Production Industry to become more efficient
and competitive on the international stage.
This project aims:
- To promote innovation and the implementation
of new business ideas and new technologies in Australian book
- To provide leadership for the formation of
new business models, and particularly models which rethink the
book production supply chain in the light of developments in
the 'digital economy'. The particular focus will be new forms
of supply chain configuration and management.
- To engage Australian companies in the print
production supply chain with export possibilities, particularly
in markets in the Asia-Pacific region.
- To assist in the creation of efficiencies,
within the enterprise and across the supply chain which enhance
the profitability of short run production and small publishing
programs; and which enable all small and medium sized organisations
to be more profitable, thus maintaining the diverse and distributed
nature of the industry.
- To educate, inform and train current members
of the industry in the emerging dynamics
of the digital supply chain: commercial (e-commerce); content
management (file storage, transfer; IP management); and production
process management (workflow, creating production efficiencies).
This project will create a catalyst for change
in the book production industry through:
- knowledge creation, about the nature of new
markets (Module 2) and new technologies (Module 1) impacting
on the book production supply chain; and
- education, training, and the creation of
industry awareness through a program of information presentation
and discussion (Module 3).
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